experts: real estate column Wednesday, December 01, 1999

YULETIDE SELLING

By Ozzie Jurock

Here is the seller ... so ... he has to sell now. He must move soon, but, alas, he is told December is a bad month to sell. What with Christmas and all, no one comes out looking. And the average Realtor has gone skiing ... and the seller keeps hearing that no one buys over the season anyhow.

Well, dear seller think again.

While you do not want to have anyone tromping through your home on Christmas day, those that are out looking in December are serious buyer types. They are also definitely moving and soon. Since most sellers believe no one is looking, fewer homes are being put up for sale - less competition.

Why list in December:

  1. Buyers are serious - else they wouldn't be out looking
  2. Buyers must move soon - Out-of-towners)
  3. Less competition - the other sellers take their property off the market

So

  1. List your property - but tell Realtors not to book appointments the days when you bake cookies, Christmas day etc.
  2. Put up those Xmas lights ... everywhere. For a $20-$40 dollar investment even the most tired looking home can look great - at night.
  3. Put up that Christmas tree early. Remember- buyers are looking for a home ... nothing like conveying that homey feeling with presents under the tree.
  4. By all means have that wonderful "baked cookie" smell. If you don't bake cookies - boil some Cinnamon before buyers come - slow boil ... great aroma
  5. Put out Xmas wreath at door ... Poinsettias through the house you need them anyway.

There is nothing like showing a home at its sparkling best. Go against the trend - consider December.

FOR GREAT CHRISTMAS GIFTS - BOOKS, TAPES, BUSINESS PLANS SEE www.jurock.com/jrei/

OR CALL 1-800-691-1183




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